Tag Archives: La Bella Ferrara

Top 10 Foods to Get at NYC’s San Gennaro Festival

This list of top 10 foods to get at NYC’s San Gennaro Festival in Little Italy is the definitive guide to the traditional foods eaten by Italian Americans.

1. If you try nothing else at the San Gennaro festival, you have to try cannoli.

La Bella Ferrara cannoli

Where to get cannoli:  the legendary Ferrara on Grand Street and Mulberry, La Bella Ferrara on Mulberry, Caffe Palermo on Mulberry, Caffe Roma corner of Mulberry and Broome.

2. Sausage and peppers sandwiches–When Italians go to festivals, this is what they get.

Where to get sausage and peppers–at a stand.

3.  Zeppole are fried dough balls in powdered sugar–a staple of Italian festivals.

Where to get zeppole–at a stand.

4.  Clams

Where to get clams–at a stand, Umberto’s Clam House on Mulberry.

5.  Pizza/calzones

Where to get pizza/calzones–Sal’s on Broome Street (the fried calzone is to die for!), the first pizzeria in America–Lombardi’s on Spring Street.

6.  Torrone–Italian nutty nougat confection

Where to get torrone–at a stand or at Ferrara on Grand.

7.  Italian cookies

Where to get Italian cookies–the legendary Ferrara on Grand, La Bella Ferrara on Mulberry, at a stand.

8.  Gelato

Where to get gelato–Ferrara on Grand, Caffe Roma on Broome, Mo on Mulberry.

9.  Pasta

Where to get pasta–Puglia on Hester, Vincent’s on Hester/Mott, Angelo’s of Mulberry Street, Benito One on Mulberry.

10. Italian pastries

Where to get Italian pastries–the legendary Ferrara on Grand Street and Mulberry, La Bella Ferrara on Mulberry, Caffe Palermo on Mulberry, Caffe Roma corner of Mulberry and Broome.

–Dina Di Maio

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Dina’s Guide to NYC Italian Bakeries

Happy Columbus Day!  In honor of Columbus Day, I’m featuring my guide to NYC Italian bakeries.  Unfortunately, none of the bakeries is near the parade route!

I’ve been eating at area bakeries now for a long time, and I consider myself a connoisseur of Italian American baked goods.  First thing I’d like to mention is that there are two types of Italian bakeries.  One is the bread bakery and the other is the pastry shop.

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Italian bread bakeries have really gone the way of the dinosaur in Manhattan, with Parisi Bakery being the only one I know of.  I used to go to Vesuvio’s in Soho, which you may have seen depicted in postcards for its quaint, green painted storefront.  (This is a moot point as Vesuvio’s is closed, but Vesuvio’s made excellent Italian bread.  Its bread was an example of how Italian American bread should be made.  I was quite surprised to see Jack Robertiello write in his Mangia! book that Vesuvio’s bread wasn’t that good and that Sullivan Street Bakery’s was better.  I’m not knocking Jim Lahey–I love his no-knead recipe.   I’m simply stating that those who are looking for a classic Italian American bread bakery would have found a haven at Vesuvio.)  Another was Zito’s on Bleecker Street, which my family had been going to probably since it opened.  Italian bread is a wonderful thing, but it is extremely hard to find Italian bread that is done the way the immigrants did it.  For example, Pecoraro’s in Jersey City made excellent Italian bread.  The bakery still exists, but it has new owners and the bread is not the same.  Second Street Bakery in Jersey City used to make the best pepperoni bread, but I’ve had it in recent years and it’s not what it used to be.  So I think it would be moot to write about Italian bread in NYC, as it is virtually nonexistent.  (There are bread bakeries on Arthur Avenue in the Bronx though.)  I’m glad to have tasted its remnants as a younger person, but it’s all but gone now.  Lament, lament.

The other type of Italian bakery is the pastry shop.  I divide these into three kinds:  the bakery, where there is a pastry case and you just buy without sitting and eating; the pastry shop, where there is a pastry case and you can sit and eat the pastries; or the café, where there is pastry and desserts and maybe other kinds of food with waiter service.  In New York City, the Italian bakery is also dying, but it’s a slow death.  There are still some pastry shops.  It’s definitely not what it used to be, and that is simply because Italian Americans have moved out of the NYC areas where they first immigrated to and assimilated into American society elsewhere.  (Hey, I love me some red velvet cake along with my cannoli!)  Also, rents in NYC are astronomical, and it makes it hard for small mom and pops to survive.  So as the middle class leaves New York and it gentrifies, so go the old ethnic business establishments.  However, for now, there are still some bakeries/pastry shops/cafés to sample some delicious Italian American pastries.

The list below includes all the Italian bakeries in Manhattan.  I am not including a lot of bakeries in the outer boroughs and New Jersey because 1. I don’t go there that often or 2. I haven’t been to the bakery in years so I can’t speak to how it is now.  So don’t get upset with me if your favorite bakery is not on my list.  I am not including Arthur Avenue in the Bronx even though it has a lot of Italian bakeries.   I’ve written about them here, and I think that if you go to the area, any one you try will be excellent.

The ones I’ve listed are good.  Some bakeries do some items better than others.  But they all excel at something, namely, keeping tradition alive in a difficult time.  My all-time favorite bakery is Monteleone’s in Jersey City.  I think it exemplifies Italian American taste.  My favorite cafés were the old Caffe Dante and La Lanterna.  I have spent many hours (and dollars) in both of these places in the past 20 years.  So on to the question everyone wants to know.  Who has the best cannoli?  This is a tough one.  My answer is Monteleone’s followed by Villabate Alba.  But again, you can’t go wrong at any of these places.

Manhattan

East Village

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Veniero’s is what remains of what used to be an Italian neighborhood.  Yes, a lot of people do not know this because it’s the East Village and there isn’t much everlasting Italian influence right here.  It claims to be America’s oldest pastry shop, opening in 1894.  Veniero’s is also owned by Bruce Springsteen’s cousin, so that’s kind of cool.  I really like the hot drinks at Veniero’s.

Veniero’s, 342 E. 11th Street (between 1st Avenue & 2nd Avenue), (212) 674-7070, www.venierospastry.com

West Village

Rocco’s is the last man standing in this old Italian neighborhood even though the pastry shop itself is not that old.  My family came from this area, lived on Carmine Street and went to Our Lady of Pompeii Church across the street.  Today, Rocco’s does a brisk business.  He’s got a great location on the much-trafficked Bleecker Street.  Yes, the big fat cookies in the window beckon you into the bakery, but get the cheesecake.  It’s the best in the city, hands down.  (Yes, better than Junior’s.)

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Pasticceria Rocco, 243 Bleecker Street (between Carmine Street & Leroy Street), (212) 242-6031, www.pasticceriarocco.com

Noho

La Lanterna brings me back to my youth, when I whiled away the hours writing in a Village café–before laptops and cell phones, when the world was more calm and quiet and I took pen to paper as I sipped cappuccino and ate profiteroles or raspberry sorbet.  La Lanterna has a garden and fireplace.  For more, read my blog post on La Lanterna.

la lanterna gelato

Caffe Reggio, dating back to 1927, boasts the first cappuccino machine in New York City.

Caffe Reggio, 119 MacDougal Street, (212) 475-9557, www.caffereggio.com

La Lanterna, 129 MacDougal Street, (212) 529-5945, www.lalanternacaffe.com

Little Italy

Ferrara2

Ferrara is a legendary Italian pastry shop.  It has outposts at Central Park.  I’ve heard that Ferrara and La Bella Ferrara were relatives who had a feud, but I don’t know.  All I know is they both make delicious pastries.  Just walk in to Ferrara and look at the glass case.

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How do you decide what to eat?  It’s a tough choice, as everything looks so good.

treats from La Bella Ferrara

treats from La Bella Ferrara

La Bella Ferrara is an old school bakery.  Walk in there and the waft of fresh-baked cookies fills the air.  The cookies here are amazing.  I admit I haven’t frequented Caffe Roma or Caffe Palermo very often, but Caffe Roma does have delicious gelato and lemon ice.  Caffe Roma was formerly Caffe Ronca, opened by Italian immigrant Pasquale Ronca in 1891 and run with his brother Giovanni who came to NYC a year later.  It was a hangout for NYC’s literati–writers, artists, musicians, actors.  Pasquale would go on to be impresario for Italian songs for the Brooklyn Academy of Music.  In 1952, Vincento Zeccardi, an immigrant and former church ceiling painter, bought it, and it is still in his family today.  And Caffe Palermo is known as the Cannoli King of the San Gennaro festival.

cassata from Caffe Palermo

cassata from Caffe Palermo

Ferrara, 195 Grand Street (between Mulberry Street & Mott Street), (212) 226-6150, www.ferraracafe.com

La Bella Ferrara, 108 Mulberry Street (between Canal Street & Hester Street), (212) 966-7867, https://www.yelp.com/biz/la-bella-ferrara-new-york

Caffe Roma, 385 Broome Street, (between Mulberry St & Mott St), (212) 226-8413, https://www.yelp.com/biz/caffe-roma-pastry-new-york

Caffe Palermo, 148 Mulberry Street (between Hester Street & Grand Street), (212) 431-4205, www.caffepalermo.com

Hell’s Kitchen

D’Aiuto’s is well-known nationwide for creating the Baby Watson cheesecake.  Founded by Italian immigrants in 1924, it is no longer owned by an Italian family.  Here’s a good article on the history of D’Aiuto’s.  According to Yelp, it is closed, but it looks like you may be able to get the cheesecake at a nearby deli.  I suggest calling ahead.

Congratulations to Cake Boss Buddy Valastro of Carlo’s in Hoboken for building a brand and a reputation for crazy cool cakes!  I loved watching the show about his bakery.  This bakery is in a crowded area near Port Authority that I try to avoid.  The bakery itself is also very crowded with insanely long lines.  They do have Italian pastries like cannoli, lobster tails and rainbow cookies as well as others.  The upside is you can get a photo with a life-sized bobble head of Buddy.

Cake Boss Café, 625 8th Avenue (between 41st Street & 40th Street), (646) 590-3783, www.CakeBossCafe.com

D’Aiuto’s, 405 8th Avenue, (between 30th Street & 31st Street), (212) 564-7136, https://www.yelp.com/biz/d-aiuto-baby-watson-cheesecake-new-york?sort_by=date_desc

Brooklyn

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Villabate Alba in Bensonhurst used to be two separate bakeries, Villabate and Alba.  You can read my blog post on my experience with a Villabate cannoli.  Villabate Alba is a Sicilian bakery, and they do the Italian things well.  (OK, I did get a red velvet cupcake which I would pass on.)  But look at those sfinge.  You can see why there’s a line around the block on St. Joseph’s Day.

Villabate Alba, 7001 18th Avenue (between 70th Street & 71st Street), (718) 331-8430, www.villabate.com

Hoboken

My family loved the pastries at Carlo’s.  In recent years, I think the focus is more on cakes and less on Italian pastries.  For more information, read my article on Carlo’s.

Carlo’s, 95 Washington Street,  (201) 659-3671, www.carlosbakery.com

Jersey City

Monteleone's 2

And again, Jersey City comes in last after NYC.  But this time it’s a good thing. I saved the best for last.  Monteleone’s is the quintessential Italian American bakery.  Hey, they don’t have a website, doesn’t that tell you enough?  This is where you go for pastries.  My  family has been going here for ages.  Their Italian rum cake is the best.  Their cannoli are the best.  You can’t go wrong here.  They even have American pastries.  There’s nothing like their crumb cake fresh in the morning.  If you come during Lent, you have to try a hot cross bun.  I can’t sing the praises of Monteleone’s enough.

Sfinge (and crumb cake) from Monteleone's

Sfinge and crumb cake from Monteleone’s

And it’s a short trip on the Journal Square Path train to Journal Square and a short walk from the station.  You can also check out Little India while you’re there.  (As if you’re not full enough, there’s a Filipino bakery down the block too.)

Monteleone’s, 741 Newark Avenue, Jersey City, NJ 07306, (201) 798-0576, https://www.yelp.com/biz/monteleone-bakery-jersey-city

Little Italy Icons Closing

SPQR on Mulberry Street has closed along with bakery and cafe La Bella Ferrara.  I, like many, will surely miss the lovely smell and large trays of cookies inside the bakery.  Of course, it makes me sad to see Little Italy disappearing, but change is inevitable.  It’s just a shame that the local color of so many cities in the United States has to be changed to make real estate developers and landlords richer.

treats from La Bella Ferrara

treats from La Bella Ferrara

Two for Tuesday: San Gennaro Cannoli

This week’s Two for Tuesday celebrates the San Gennaro Festival in NYC’s Little Italy.  The contenders are two of the remaining pastry shops in the area:  Ferrara, family owned since 1892, is the famous pastry shop located on Grand Street, and La Bella Ferrara is located on Mulberry Street near Canal Street.  If you’re never been to the former, you must go and just look.  Look at the pastry case in all its beauty–the colors, the glazes, the dollops of cream.  I have heard, though I am not sure, that these bakeries are in the same family and there may be a family feud.  I don’t know if that’s true or not, and I certainly think they both have great items.  The cookies at La Bella are delicious.  The smell in there alone is divine!

I got a cannoli from Ferrara:

Ferrara

and from La Bella Ferrara:

La Bella Ferrara

First, the shell. I like the color of La Bella’s and it had the right crunch. I do think I tasted cinnamon in there, which I don’t think should be in a cannoli.  Ferrara’s cannoli shell had a more familiar taste and was crunchy as well.  Both of these cannoli were filled when I bought them, and they must be filling them each day, as they were fresh.  Sometimes when you see a pre-filled cannoli, it’s a sign that the shell will be soggy.

Second, the filling.  I preferred Ferrara’s filling.  It had more of a ricotta flavor and was a tad more creamy.

Both cannoli were very good and worth trying at this week’s San Gennaro Festival.  There are many great cannoli in NYC and more than just these two to try at the feast.  Both of these bakeries also have many other delicious cookies, pastries and desserts as well.  I don’t think you can go wrong with a stop at either bakery.